How Emergency Home Service Businesses Book 8–15 New Jobs Per Week From High-Intent Calls
$1,000+ jobs from people who are already looking to hire – with real testimonials
Watch the short video below – it explains everything
No pressure. No obligation.
Before you book a call, make sure this is a fit
This works best if:
You run HVAC, plumbing, electrical, roofing, or restoration
One job is worth $1,000+
Customers usually call you
You can answer the phone fast
This is NOT a fit if:
You sell low-ticket services
You rely only on forms or quote requests
In 2025, we helped 40+ emergency home service businesses get more booked jobs from better calls.
“These were real people calling, not price shoppers.”
“We booked jobs the same week we launched.”
“The calls were night-and-day better than what we had before.”
Case studies
Real results from service business owners. Here are a few quick examples from real accounts we’ve worked on.
AC & Heating – Austin, TX (Google Ads)
Emergency HVAC Service
848 inbound calls & leads
~$37 per lead
~$31.5K total ad spend
Heating & AC repair, install, and replacement
Why it worked:
We fixed tracking, focused on emergency HVAC searches, and sent calls straight to the business so they could book jobs fast.
Garage Door Repair – Phoenix, AZ (Google Ads)
Emergency Local Service
388 inbound service calls & leads
~$27 per lead
~$10.6K total ad spend
~$194K estimated job value
Why it worked:
High-intent “garage door repair near me” searches with a call-first setup.
Roofing & Restoration (Google Ads)
Emergency Roof Repair
127 calls & leads in 30 days
~$56 per lead
Local homeowners only
Why it worked:
Focused on urgent roof repair searches with calls going directly to the business.
Emergency Electrician – Houston, TX (Google Ads)
Electrical Repairs & Emergencies
41 service calls in 30 days
~$49 per qualified lead
~$2,100 total ad spend
Local homeowners only
Why it worked:
Put the business in front of homeowners already searching for emergency electrical help.
Plumbing – San Diego (Google Ads)
Emergency Plumbing Service
42 calls & bookings in 30 days
~$60 per lead
Local homeowners only
Why it worked:
Targeted emergency plumbing searches from homeowners who needed help right away.
Septic Services – California (Google Ads)
Emergency & Routine Septic Jobs
70 total leads in 30 days
~$35 per lead
~$2,400 total ad spend
Calls + messages from local homeowners
Why it worked:
Ads showed up when homeowners searched for septic service or septic emergencies and sent calls straight to the business.
Restoration – Miami (Google Ads)
Water, Fire & Mold Damage
38 emergency calls in 30 days
~$82 per lead
Local homeowners only
Why it worked:
Captured urgent restoration searches and sent calls straight to the business.
HVAC – Dallas Area (Google Ads)
Emergency Heating & Cooling
31 calls & form leads in 30 days
~$89 per lead
~$2,500 monthly ad spend
Local homeowners only
Why it worked:
Ads showed only to people actively searching for HVAC help and routed calls straight to the business.
If you want more booked jobs and fewer time-wasters, let’s talk.
No pressure. No obligation.
How This Works
1) We target people who need help now
These are homeowners already searching and ready to hire.
2) They call you
No complicated stuff. Just calls from people who want service.
3) You book the job
Answer fast, follow up, and you win.
Common Questions
Does this work in my area?
Yes. If people in your area are searching for your service, it can work.
Do I need to be running Google Ads already?
No. We can improve an existing setup or start from scratch.
How fast can calls start coming in?
After setup, many businesses see calls within days.
What businesses is this best for?
Emergency home services where one job is worth $1,000+.
What do I need to do on my end?
Answer the phone and follow up fast. We handle the rest.
How much does it cost?
It depends on your market and goals. We’ll go over it on the call.
Ready to see if this is a fit?
We’ll look at your market and tell you what we’d do to get you more booked jobs.
No pressure. No obligation.
Services
We build Meta Ads systems that attract the right people and turn attention into a steady flow of qualified leads or sales.
We help you show up when intent is highest, capturing demand from people actively searching for what you sell.
What you get
What You Get When This Is Set Up Correctly
Calls from people who need service now
Fewer wasted conversations
Clear tracking so you know what’s working
A setup that can scale when you’re ready
2 of 2: Google Ads case studies
Google Ads case study #1
eCommerce – Fishing Store (Extreme Efficiency)
~$19K ad spend → ~$640K revenue
33x ROAS
High-intent Search + Shopping traffic
Insane return with controlled spend
Google Ads case study #2
Lead Generation – Transportation Company (National Scale)
42,900+ leads
~$19 cost per lead
~$854K spend driving $21M+ in lead value
Call + Search campaigns
Massive volume at sustainable CPL
Google Ads case study #3
Healthcare – Spine Clinic
6,760 leads
~$4 cost per lead
~$31K spend → $2.4M+ lead value
Search, Display, Video, Call
Efficiency in a regulated niche
Google Ads case study #4
Lead Generation – Internet Cable / Spectrum
31,200+ leads
$4.89 cost per lead
Call-only Google Ads
~$153K total spend
Pure intent traffic at scale
Google Ads case study #5
eCommerce – Luxury Touchless Faucets
~$263K ad spend → ~$1M revenue
3.8x ROAS
Search, Performance Max, Shopping, Video
High-ticket eCommerce done profitably
Google Ads case study #6
Medical Aesthetics ClinicMen’s Health – Medical Lead Generation
4,287 leads
~$129 cost per lead
~$552K spend → $6.4M lead value
Search + retargeting
High-value leads, longer sales cycle
Google Ads case study #7
eCommerce – Bamboo Kids Pajamas
~$42K spend → ~$202K revenue
4.7x ROAS
Search + Performance Max
Strong ROAS with repeat buyers
Google Ads case study #8
Local Services – Pool Repair & Cleaning
388 leads
~$27 cost per lead
~$10.6K spend → ~$194K lead value
Local intent, clean economics
Google Ads case study #9
eCommerce – Kids Clothing
~$75K spend → ~$259K revenue
3.4x ROAS
Search + Shopping
Competitive niche, steady performance
Google Ads case study #10
eCommerce – Skincare / Cosmetics
~$55K spend → ~$158K revenue
2.9x ROAS
Search + Performance Max
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Small, elite team
You’re not hiring a mystery freelancer. You’re hiring a team.
SCALE37 operates as a small, focused team built around accountability, process, and communication.
Tim Enad
CEO
Focused on clean execution, clear communication, and long-term client trust.
Gabriel Kleiman
Senior Media Buyer
Responsible for campaign structure, testing, and optimization.
Jon Kleiman
Tracking & Data Specialist
Ensures pixels, events, and reporting are accurate and reliable.
Lyxen Marcos Fano
Bookkeeper & Financial Operations
Manages accounting and ad spend oversight to ensure accuracy and control.
No silent handoffs. No guessing who’s in your account.
About SCALE37
A small, elite ads team built for clarity and control
SCALE37 is a small, focused ads team built for clarity, communication, and control.
We work with a limited number of service businesses so nothing gets handed off or lost.
If you’ve ever wondered who was actually touching your ads, this will feel different.
Contact us
Wanna get in touch?
Results
You work directly with the people responsible for results.
"Dropped voicemails to 2300 leads... we got 87 call-backs!"
ˆ Dustin R.
"Within 2 days, I had 9 call-backs. 2 of those deals are closing this week!"
– Amara S.
"We get more responses, better conversations, and it costs way less."
– Malik A.
"You'll be booking way more showings and spending less time chasing."
– Isabella C.
"We only talk to people who actually call back, already warmed up."
– Steven L.
